Thursday, 8 September 2011

Facebook Places and Check-in deals


Facebook is notoriously bad at communication around their new initiatives and labelling the products clearly and concisely. The average man in the street will easily get lost when trying to setup an advertising campaign or check-in deal for their business. The money wasted daily must be mind-blowing.
A couple of weeks ago I came across a certain article that put me in a flat spin. The headline read: “Facebook Deals shuts down”. My heart fell through the floor. How can they do this to us? I had just sent a brand spanking new business strategy which hinged on Facebook Deals at its core.
I continued to read and found that as is all things Facebook the association with the word deals seemed to have been extended in America and in fact the part of Facebook Deals they were shutting down mirrored the concept that Groupon was built on.

This did not have an effect on the strategy I had just sent off. Heart = firmly back in my chest where it belongs. So what did it really mean?
The original article posted here: http://bit.ly/mVqItU on memeburn explains the whole thing in a lot more detail. But basically it means Groupon type deals died a premature yet probably well timed death and Facebook Places Check-in deals are still alive and kicking.
With the recent kick-off of Facebook check-in deals in South Africa I feel Firewater Interactive is well positioned to pioneer this exciting new development from Facebook.
Facebook Check-in deals come in 4 different types. These are Individual deals, Friend Deals, Loyalty Deals and charity deals. Each has been tailored to a specific use.
  • Individual deals are great for offering specials on specific products, free gifts or a launch of a product or service. This one is great for anyone from Spa’s to Supermarkets.
  • Friend Deals are great for group specials and deals when a specified number of people check-in as a group to receive the deal. This would also work for any business but would be especially suited to restaurants and bars.
  • Loyalty deals are great for business owners looking to reward their regulars. By checking in a specified amount of times the person may receive a gift or discount at your business.
  • And lastly Charity Deals are used to raise money for a chosen charity. By customers Checking-in they are donating via your business to the chosen charity.
In essence Facebook Check-in Deals are an amazing concept that needs to be fully explored and played with in order to really understand the full power.
Take a look at AVIS South Africa who is one of our newest clients. They are forging ahead with Facebook Places and Check-in deals with a great discount on weekend rentals. You may find their Facebook Fan page at the following link: http://www.facebook.com/AvisSouthAfrica

If your business is looking for a great Facebook solution with or without Facebook Check-in deals give us a call and we will tailor make your strategy hand in hand with your specific needs while remaining within your budget.

1 comment:

Viv Gold said...

Facebook check in is a cool feature and it has become very popular. I hope to see many more such features in the future.
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